Design Thinking, Sensemaking & Business Anthropology

We act as a catalyst for you to discover the deepest insights into what your customers and employees “feel”, and thus achieve the most impressive results in customer and employee experience design, strategic design, digitalization and Agile transformation projects.

Our Methodology

Business Anthropology

We use anthropological query, observation and context analysis methods to determine what customers and employees do, think and feel other than they say.

Sensemaking

Most innovative ideas come from the deepest insights. By using sense making techniques; we open our sensual and intuitional sensors, catching the patterns from our researches, making sense without our prejudices, and turning the insights we found into innovative ideas.

Co-creation

We know that there is no stronger source of ideas than collective consciousness. We encourage multi-disciplinary teams from different units of organizations, customers from different persona groups, and our current and potential business partners to develop the most creative ideas by benefiting from neuroscience and artistic practices during the creative idea development phase.

Prototype & Evaluate

We evaluate our solution hypotheses by testing them.

Our Services

Virtual Workshops & Seminars:
Design Thinking, Sensemaking,
Business Anthropology
& Co-creation

We help you to learn Design Thinking, Sensemaking and Business Anthropology methods, which are listed as the most important competencies for business success by The Institute for the Future, MIT Sloan and HR Trend Institute. We also assist you in learning how to apply these methods in your agile transformation, strategic design, digitalization, customer and employee experience design projects.

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Our Services

EX Virtual Design Thinking Workshops

We use Sensemaking and Organizational Anthropology methods to reveal the phenomenological meanings and deep insights on employee experience. Then we develop creative ideas on employees' experience journeys by using Co-Creation techniques.

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Our Services

Business &
Organizational
Anthropology
Services

When defining problems and opportunities (challenge statement) that are need to be handled, we consider not only business requirements, but also phenomenological human experience facts. In this way, we can bring up business problems and opportunities from a deeper perspective.

In addition, we use anthropological query, observation and context analysis methods to determine what customers and employees do, think and feel other than they say.

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Our Services

Sensemaking &
Co-Creation
Services

Most innovative ideas come from the deepest insights. By using sensemaking techniques; we open our sensual and intuitional sensors. Also catching the patterns from our researches, making sense without our prejudices, and turning the insights we found into innovative ideas.

We know that there is no stronger source of ideas than collective consciousness. During the creative ideation phase, we encourage multi-disciplinary teams from different units of organizations, customers from different persona groups, current and potential business partners to develop the most creative ideas towards insights. In this process, we benefit from neuroscience and artistic practices.

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Our Services

Service Design Thinking Service

“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do” – Sarah Ban Breathnach
We focus on the parts of the solution concept that are found in Design Thinking Workshops with the international Service Design approach and techniques, and with the participation of all the stakeholders who form the service ecosystem, we turn it into end-to-end services that use the corporate resources in the most optimal way and offer the best experience to the users.

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Our Services

Employee Experience (EX) Services

We can help you explore insights in your end to end employee journeys and create innovative solutions that will foster motivation and engagement.

EX Journey Map is the essential technique that we apply in the design of employee experiences. On these journey maps, we can analyze what employees do, think and feel and redesign their experience at all stages of employee lifecycle.

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Training

Design Thinking Training &
Design Thinking Facilitator Training

In Design Thinking Training; we aim to teach the participants the international Design Thinking methodology and Business Anthropology, Sensemaking, Co-Creation techniques in a deep way with the best examples in the world and practices through Harvard case studies.
In Design Thinking Facilitator Training; we aim to teach how people and teams who conduct Design Thinking studies in their own companies and who want to facilitate workshops can learn Design Thinking studies and conduct these studies differently, creatively and effectively with the best practices, examples and tips.

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Training

Employee Experience Design Course

– Learn global best practices about employee experience design
– Practice how to create most effective employee journey maps that will help you identify insights and Moment of Truths and create disruptive EX ideas.
– Understand how a positive EX (employee experience) and CX (customer experience) cycle can be created.
– Learn how to increase EX NPS(net promoter scores)
– On a real life Harvard Case Study, apply EX methodology and techniques to attract best talent, engage them and retain in high levels of productivity and motivation.

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What Do We Do

Our Book

In our book, which was published on Amazon.com, we defined how to create the best employee and customer experiences using international Design Thinking methodology and techniques.

A painting is not a picture of an experience; it is an experience.

Mark RothkoArtist
ex-design-thinking-eğitimi
Events

Sensemaking Events

We regularly come together with experts from different disciplines such as photography, neuroscience and psychology to be inspired from their perspectives. We discuss how we can apply these new perspectives in identifying moment of truths and designing best employee experiences.

Ready to exchange ideas?